Secret Formulas οf tһе Wizard οf Ads: Turning Paupers іחtο Princes аחԁ Lead іחtο Gold
People Ɩονе tһіѕ straight-talking ad-man frοm Texas аחԁ һіѕ powerful ѕtοrіеѕ tһаt shed light οח advertising, marketing аחԁ success.
List Price: $ 16.95
Price: $ 2.49
More Advertising Leads Products
Good, But the First Book was Better,
I read the “Wizard of Ads” in throughout a day. This book “Secret Formulas” was spread over 3 days. I still think it is good, not as good as the first but still much better than the mean.
There is a lot of self-promotion though. Which is precisely what we are not looking for.
Read Ogilvy, he might intimidate you a little but you’ll fell the difference in Mastery.
Was this review helpful to you?
|A fun book to read… and you’ll learn something, too!,
All those in advertising and in business can benefit from the kind of inspiration Roy Williams delivers in “Secret Formulas”. The advertising media is so often held hostage for instant success for the ad dollars spent, as if ten magic words all spoken together will instantly remove a business from bankruptcy. Williams gives the reader a real-world view of what businesses should expect from their advertising, and gives several blueprints for success. Be prepared, however; there’s no magic potion, no ‘eye of newt’ that, when added, will turn your business around. It’s hard work to create good marketing and advertising, but Williams takes on the complexities of advertising in a way that offers a bounty of food for thought. Those in media sales, especially Radio, ought to have this stuff down cold if they truly want to jet-propel their careers– and help their clients succeed beyond their wildest dreams. Our Radio clients will all receive a copy of this book for Christmas.
(P.S. I’ve had the privelege of meeting and talking at length with the author. He’s as genuine as they come.)
Was this review helpful to you?
|Brand Dominance 101!,
In a conversation with a retailer discussing the buying habits of the public, he told me, “I follow Roy Williams.” The name sounded somewhat familiar. The merchant then said, “want to read his book; I have it in the back?” As soon as I saw the book, I remembered that I had already read “The Wizard of Ads.”
Roy H. Williams takes advertising and turns it upside down, right-side up, and inside out. You see what works, what doesn’t, and how to walk the narrow path that gives you the best return on your advertising investment dollars.
Most important, Bard Press and Williams make it a great read, good-looking book with substantial pages, big print, no extra verbiage, lots of white space, and new and exciting concepts:
1. Huebner Fifth Rule of Mountaineering: Never look where you don’t want to go. 2. Six Tugs of War 3. Calculating your APE 4. Hamp Baker’s advertising genius 5. Nitroglycerin 6. The Secret Path to Miraculous Ads 7. Find out the real story of how we got our Statue of Liberty 8. The Buying Public is Your Dog 9. The Three Sacred Cows of Advertising
Williams’ concepts are intelligent: better to focus your advertising to reach 10% of your market 100% than throw money at 100% of your market to reach 10%.
Advertising is a complicated art and Williams boils the concepts down to make them user-friendly for you. What more could you want to make you curious about his wisdom?
Was this review helpful to you?
|